Trademark: HEHO#
“Help Each Other Help Ourselves” — The Golden Key
The Mark#
| Element | Details |
|---|
| Full phrase | Help Each Other Help Ourselves |
| Abbreviation | HEHO |
| Status | Pending filing |
| Owner | Liana Banyan Corporation |
Why Trademark This#
Strategic Value#
| Reason | Importance |
|---|
| Core identity | Encapsulates entire platform philosophy |
| Differentiation | Unique phrase, not generic |
| Protection | Prevents competitors from using |
| Brand equity | Long-term value accumulation |
Current Usage#
- Rotating header quotes
- Foundation documents
- Marketing materials
- The Founder’s signature phrase
USPTO Filing Strategy#
Classes to File#
| Class | Category | Goods/Services |
|---|
| Class 35 | Advertising & Business | Online marketplace services, cooperative business services |
| Class 36 | Financial Services | Financial services, cooperative banking, mutual aid |
| Class 42 | Computer & Software | Software platform, SaaS services |
Filing Options#
| Option | Cost | Timeline | Protection |
|---|
| TEAS Plus | $250/class | 8-12 months | Full |
| TEAS Standard | $350/class | 8-12 months | Full |
| Intent to Use | +$100 | Can file before use | Reserved |
Recommended: TEAS Plus for 3 classes = ~$750 total
Pre-Filing Checklist#
Clearance Search#
| Search Type | Status | Result |
|---|
| USPTO TESS | ☐ Pending | Check for conflicts |
| Common law | ☐ Pending | Google/domain search |
| State registrations | ☐ Pending | Check key states |
Documentation Needed#
| Document | Status |
|---|
| Specimen of use | ☐ Collect (screenshots, materials) |
| First use date | ☐ Document (November 2025?) |
| Goods/services description | ☐ Draft |
| Owner information | ✅ Liana Banyan Corporation |
The Phrase Analysis#
Distinctiveness#
| Factor | Assessment |
|---|
| Arbitrary/Fanciful | ❌ No (has meaning) |
| Suggestive | ✅ Yes (requires thought to connect) |
| Descriptive | ⚠️ Borderline |
| Generic | ❌ No |
Assessment: Suggestive mark — protectable but will need to show distinctiveness.
Supporting Arguments#
- Unique combination — No one uses this exact phrase
- Platform association — Strongly identified with Liana Banyan
- Not merely descriptive — Requires imagination to understand meaning
- Secondary meaning — Building through consistent use
Alternative Marks to Consider#
| Mark | Priority | Notes |
|---|
| HEHO (abbreviation) | HIGH | Shorter, distinctive |
| Help Each Other Help Ourselves | HIGH | Full phrase |
| For the Keep | MEDIUM | Rallying cry |
| Cost of Doing Good | MEDIUM | Economic principle |
| Liana Banyan | ✅ Already registered? | Company name |
| Upekrithen | ✅ Already registered | Symbol/brand |
Filing Timeline#
Recommended Sequence#
| Step | Action | Timeline |
|---|
| 1 | Clearance search | Week 1 |
| 2 | Prepare specimens | Week 1-2 |
| 3 | Draft application | Week 2 |
| 4 | File TEAS Plus | Week 3 |
| 5 | Respond to office actions | Months 3-6 |
| 6 | Publication | Month 6-8 |
| 7 | Registration | Month 8-12 |
Budget#
| Item | Cost |
|---|
| Filing fees (3 classes) | $750 |
| Attorney review (optional) | $500-1,500 |
| Office action response | $0-500 |
| Total estimated | $750-2,750 |
PAWN Handoff Required#
Questions for Legal Review#
- Is “Help Each Other Help Ourselves” protectable as a trademark?
- What classes are most important to file?
- Should we file HEHO separately from the full phrase?
- Any conflicts found in preliminary search?
- Should we consider international filings (Madrid Protocol)?
Usage Guidelines (Post-Registration)#
Proper Usage#
| Format | Example |
|---|
| First use in document | Help Each Other Help Ourselves™ |
| Subsequent uses | HEHO or Help Each Other Help Ourselves |
| After registration | Help Each Other Help Ourselves® |
Required Notice#
Once registered:
“Help Each Other Help Ourselves” and “HEHO” are registered trademarks of Liana Banyan Corporation.
“Help Each Other Help Ourselves” — The Golden Key
For the Keep.