Slingshot Pass-Through System
Innovation #1,245-1,252
Category: External Business Integration / Security
Related: Cue Cards, Hofund Studio, QR Verification
Overview
The Slingshot Pass-Through System allows external businesses (Etsy shops, Shopify stores, etc.) to use Liana Banyan’s viral Cue Card mechanics for their own promotion — while routing all traffic through our verification layer.
Why “Slingshot”?
Like a spacecraft using a planet’s gravity to accelerate and redirect, external traffic “slingshots” around Liana Banyan’s gravity well before reaching its destination. We capture analytics, verify authenticity, and optionally present offers — all in milliseconds.
The Problem It Solves
1. Counterfeit QR Codes
Bad actors could create fake Cue Cards pointing to malicious sites. The Slingshot system ensures every QR routes through verification first.
2. External Business Promotion
Business owners want viral Cue Card mechanics but for their own shops. Previously, there was no way to do this.
3. Attribution Tracking
“Which ad generated which result?” Slingshot provides proof of performance for every Cue Card.
How It Works
The Gravity Well
Every Cue Card QR routes through Hofund (our verification system) before reaching its destination:
Customer scans QR
↓
Routes to Hofund (verification)
↓
Hofund checks: Valid stamp? Authorized Anchor?
↓
If valid: Redirect to destination
If invalid: Show warning page
Key Terms
| Term | Definition |
|---|---|
| Slingshot | The pass-through routing mechanism |
| Anchor | A registered external destination (Etsy, Shopify, etc.) |
| Gravity Well | Hofund’s verification checkpoint |
| Pass-Through | A customer who routes through LB to an Anchor |
| Stamp | The creator’s unique QR signature |
Three Pass-Through Levels
Level 1: Transparent Slingshot
For the Business Owner:
- White-label Cue Cards (can use LB designs)
- 1 Mark per pass-through visitor
- Analytics dashboard showing which cards drove which traffic
- Proof of ad performance
For the Customer:
- Seamless experience — they don’t even know they touched LB
- Instant redirect to destination
- No friction, no signup required
For Liana Banyan:
- Data on external traffic patterns
- Follow-up email offer opportunity (if customer opts in)
- Network effect — more businesses = more exposure
Level 2: Rewarded Slingshot
For the Business Owner:
- Everything in Level 1, PLUS:
- 2 Marks per pass-through visitor
- Customer arrives with a “warm” disposition
For the Customer:
- User Coupon — treated as member for 1+ transactions
- Gets Cost+20% pricing without $5 membership
- OR: Free participation membership offer
- Incentive to complete purchase
For Liana Banyan:
- Higher conversion rates (customer has discount)
- Membership funnel (some will convert to full members)
- Stronger value proposition for business owners
Level 3: Interactive Slingshot
For the Business Owner:
- Everything in Levels 1-2, PLUS:
- 3 Marks per pass-through visitor
- Access to Reciprocal Network (see below)
- Revenue from hosting OTHER businesses’ pass-throughs
For the Customer:
- Brief interstitial screen before destination
- Offered: Free membership, discount, or dismiss
- Clear value exchange (not annoying popup)
For Liana Banyan:
- Maximum membership conversion
- Full analytics on customer journey
- Network revenue from reciprocal system
The Reciprocal Network
Level 3 businesses can participate in cross-promotion:
How It Works
- Host pass-throughs for OTHER businesses in the network
- Earn revenue when your Anchor is used as a waypoint
- Cross-promote with complementary businesses
Example Flow
Customer scans Cue Card for Etsy Shop A
↓
Routes through LB gravity (Hofund)
↓
Brief stop at Shopify Shop B's interstitial (reciprocal)
↓
Arrives at Etsy Shop A (destination)
Shop A: Paid for the Cue Card, got the customer
Shop B: Got exposure, earned small fee
LB: Facilitated both, earned from both
Registering an Anchor
Requirements
- LB Membership — Must be a $5/year member
- Domain Verification — Prove you own the destination URL
- Content Policy — Destination must comply with LB standards
Verification Methods
| Method | How It Works |
|---|---|
| DNS TXT Record | Add a TXT record with your LB verification code |
| Meta Tag | Add a meta tag to your site’s homepage |
| File Upload | Upload a verification file to your domain |
In Hofund Studio
- Go to Hofund Studio → Anchors
- Click Register New Anchor
- Enter your destination URL
- Choose verification method
- Complete verification
- Anchor is now available for Cue Cards
Security Architecture
Anti-Counterfeit Measures
| Measure | How It Works |
|---|---|
| Hofund Verification | Every QR routes through verification first |
| Stamp-Anchor Binding | Each stamp can only route to authorized Anchors |
| Cryptographic Signing | QR contains signed payload that can’t be tampered |
| Rate Limiting | Unusual traffic patterns trigger review |
What Happens to Invalid QRs
- Customer scans QR
- Hofund detects invalid signature or unauthorized Anchor
- Customer sees warning page: “This QR code is not verified”
- Option to report the counterfeit
- No redirect to potentially malicious destination
Pricing
Subscription Tiers
| Tier | Monthly | Features |
|---|---|---|
| Free | $0 | Level 1 with LB branding, 1 Mark/pass-through |
| Pro | $5 | White-label + Level 2 features, 2 Marks/pass-through |
| Network | $15 | Full Level 3 + Reciprocal Network access, 3 Marks/pass-through |
Revenue Model
- No per-transaction fees — Flat subscription
- Marks earned — Usable within LB ecosystem
- Reciprocal revenue — Level 3 earns from hosting others
Getting Started
- Join Liana Banyan — $5/year membership
- Register Your Anchor — In Hofund Studio
- Create Cue Cards — Design cards that route to your shop
- Share & Track — Monitor performance in your dashboard
FAQ
Q: Can I use this for any website? A: Yes, as long as it complies with our content policy and you can verify ownership.
Q: What if my shop is on a marketplace (Etsy, Amazon)? A: You can register your shop page as an Anchor. Verification uses the URL you control.
Q: Do customers know they’re routing through LB? A: Level 1 is transparent (they don’t notice). Levels 2-3 may show brief interstitials.
Q: Can I switch levels? A: Yes, upgrade or downgrade anytime in Hofund Studio.
Q: What happens to my Marks? A: Marks are usable within Liana Banyan for services, products, or conversion to Credits.
Related Documentation
“Your traffic, our verification, everyone wins.”