The platform is designed around a simple rule: creators keep 83.3% of every transaction (Cost + 20%), and we make our share on top of the real cost of doing the work. Any business that commits to honoring Cost + 20% for all traffic routed through Liana Banyan receives a non-hideable C+20% badge on its anchor, Cue Cards, and in our halls.
What C+20 Means
Creators keep 83.3%, you add a 20% margin, platform economics layer on top...
- You charge enough to cover your true cost of goods, fees, and labor.
- You add a 20% margin for yourself.
- The platform’s economics (Credits, Marks, Joules, and IP stakes) are layered on top of that baseline, not carved out of it.
The Badge: A Visual Contract
The C+20% badge is not optional decoration. It is a visual contract with the community.
When you see this badge, you know:
- The business has committed to Cost + 20% pricing on platform-routed transactions
- Creators keep 83.3% of every sale
- The business is eligible for full ecosystem benefits
Partial Badges: Becoming One of Us
Five tiers from No Badge to Full Badge based on compliance ratio...
We understand that not everyone can commit 100% of their products to C+20 pricing overnight. That’s why we offer fractional badge tiers:
| Tier | Compliance | Label | What It Means |
|---|---|---|---|
| No Badge | < 25% | Economics Unverified | Just getting started |
| ¼ Badge | 25-49% | C+20 in Progress | You’re on the journey |
| ½ Badge | 50-74% | C+20 Builder | Halfway there |
| ¾ Badge | 75-94% | C+20 Champion | Almost fully aligned |
| Full Badge | ≥ 95% | C+20 Certified | Full commitment |
How Partial Badges Work
Your compliance ratio is calculated from platform-routed transactions only:
$$ \text{compliance ratio} = \frac{\text{C+20 compliant GMV}}{\text{total platform-routed GMV}} $$
This means:
- You choose which products follow C+20 for Liana-routed traffic
- Hofund/Slingshot generates Cue Cards for those products
- Every sale through those routes counts toward your ratio
- Your badge tier updates automatically as you add more C+20 products
Benefits Scale With Your Tier
Joules, Marks, IP stakes, and reciprocal tier benefits by badge level...
| Tier | Joules | Marks | IP Stakes | Reciprocal |
|---|---|---|---|---|
| No Badge | 0.25× | 0.50× | No | Level 1 |
| ¼ Badge | 0.40× | 0.60× | No | Level 1 |
| ½ Badge | 0.60× | 0.75× | Yes | Level 2 |
| ¾ Badge | 0.80× | 0.90× | Yes | Level 2 |
| Full Badge | 1.00× | 1.00× | Yes | Level 3 |
The journey widget in your dashboard shows exactly where you are and what you need to reach the next tier.
Notice that IP stake eligibility unlocks at ½ badge — you don’t need to be 100% to start earning fractional ownership in the platform’s intellectual property.
How We Verify
Request certification, share cost breakdown, get approved in 24-48 hours...
- Request Certification from your anchor dashboard
- Share a basic cost breakdown (private to the review team)
- Once approved, your anchor is marked as C+20 Certified
- Your WildFire scenarios default to an 83.3% creator cut on projections
If you change your pricing in a way that breaks the Cost + 20% commitment, we may revoke the badge until you realign.
If You're Not C+20 (Yet)
Still join the ecosystem — start with a few products and grow from there...
You can still join the ecosystem as a member:
- ✓ Use tours, training, Hofund verification, and Slingshot pass-throughs
- ✓ Participate in campaigns, reciprocal networks, and community events
- ✓ Earn Marks and limited Joules from participation
- ✓ Start with just a few C+20 products and grow from there
The difference between “no badge” and “¼ badge” is just 25% of your platform-routed sales. Start with your 10 best-margin products, see how it feels, and grow from there.
Nobody is locked out. Everyone is on a ladder, and every rung unlocks more benefits.
For External Shops (Etsy, Shopify, etc.)
C+20 Coupons, Slingshot Routing, and Badge Enforcement for external platforms...
We cannot force an Etsy or Shopify shop’s global pricing. But we can enforce C+20 along our own paths:
- C+20 Coupons: Platform-routed customers receive Cost + 20% pricing via the User Coupon Mechanism (#1249)
- Slingshot Routing: All pass-through traffic is tracked and attributed
- Badge Enforcement: Only certified anchors display the C+20 badge
This means:
- Your regular storefront can have whatever pricing you choose
- Customers who come through Liana Banyan get C+20 pricing
- You certify that fact to earn the badge and full benefits
Why This Matters
The C+20 badge creates a trust signal in a noisy market. When someone sees the badge, they know:
- This business isn’t squeezing customers or their own labor
- The pricing is aligned with cooperative economics
- The business has committed to transparency
It’s not a moral purity test—it’s a business decision with upside. Align with C+20, and you unlock the full stack of platform benefits.
Apply for Certification
Ready to get certified? Visit your anchor dashboard and click “Apply for C+20 Certification”.
The process takes about 5 minutes, and most certifications are approved within 24-48 hours.
Cost + 20% is the foundation of everything we build. It’s not just a number—it’s a promise.
FOR THE KEEP!