Ghost Credits and Demand Validation: The tl;dr
Ghost Credits and Demand Validation: The tl;dr Want the formal proofs? See: Full Academic Paper The Problem in One Sentence Most new products fail because nobody knew if anyone actually wanted them before they built them. The Solution Let people pretend to buy things before they exist. The Three Phases Phase 1: Ghost Shopping People browse and “add to cart” items that don’t exist yet. They spend Ghost Credits — fake money that costs nothing. This tells us: would people even click on this thing? ...