Launch Trigger Sheet

Launch Trigger Sheet Time doesn’t matter. Events do. Philosophy Traditional launch plans use calendar dates: “Send letter on March 15th.” We use event triggers: “Send letter when 100 people sign up.” Why? Because a letter sent to Warren Buffett when we have 3 members is wasted. A letter sent when we have 1,000 members carries weight. The calendar is arbitrary; the milestone is meaningful. Trigger Types Membership Triggers ID Trigger Count Status M-001 First signup 1 ⏳ Pending M-010 Ten members 10 ⏳ Pending M-050 Fifty members 50 ⏳ Pending M-100 Hundred members 100 ⏳ Pending M-300 The 300 300 ⏳ Pending M-500 Five hundred 500 ⏳ Pending M-1K Thousand members 1,000 ⏳ Pending M-5K Five thousand 5,000 ⏳ Pending M-10K Ten thousand 10,000 ⏳ Pending System Triggers ID Trigger Condition Status S-001 First Harper Certified Auditor passes selection ⏳ Pending S-002 First Node Live Node passes Harper Review ⏳ Pending S-003 First Production Run 5-Sigma product complete ⏳ Pending S-004 First Medallion Split 100 dollars → 10×10 dollars ⏳ Pending S-005 First Initiative Funded Any Sweet 16 hits goal ⏳ Pending S-006 First Business Registered Business portal used ⏳ Pending S-007 First MARKS Transaction Economy activated ⏳ Pending Economic Triggers ID Trigger Threshold Status E-001 1K MARKS Circulation 1,000 MARKS ⏳ Pending E-002 10K MARKS Circulation 10,000 MARKS ⏳ Pending E-003 100K MARKS Circulation 100,000 MARKS ⏳ Pending E-004 First Break-Even Node 500 local members ⏳ Pending E-005 First Profitable Node 1,000 local members ⏳ Pending Manual Triggers ID Trigger Condition Status X-001 Founder Discretion Manual activation ⏳ Available X-002 Emergency Broadcast Crisis response ⏳ Available X-003 Good News Override Unexpected opportunity ⏳ Available Letter → Trigger Mapping Letter Trigger Cue Card Priority MacKenzie Scott X-001 (Manual) CC-001 1 Warren Buffett M-100 CC-002 2 The 300 Pledged (batch) M-300 CC-003 3 Anand Giridharadas M-500 CC-008 4 Bill Gates M-1K CC-011 5 Reid Hoffman S-006 CC-012 6 Cue Card → Trigger Mapping Cue Card Trigger Content Template CC-001 X-001 “We’ve reached out to @MacKenzieScott. Read our open letter: [link]” CC-002 M-100 “100 members strong! Time to invite @WarrenBuffett to see what we’re building.” CC-003 M-300 “THE 300 ARE IDENTIFIED. Our leadership council is taking shape.” CC-004 S-001 “Our first Harper Auditor is certified! Decentralized quality assurance is LIVE.” CC-005 S-002 “First node passes inspection! The network grows.” Preemptive Activation Any trigger can be activated early by: ...

February 2, 2026 · 3 min · 580 words · Liana Banyan Corporation

Viral Marketing Campaigns Registry

Viral Marketing Campaigns Registry Complete registry of viral strategies, when they apply, and how. Campaign Inventory Currently Defined: 12 Campaigns # Campaign Name Trigger Type Status 1 First X Bonus Membership milestone ✅ Defined 2 Medallion Split Chain User action ✅ Defined 3 Letter Elevation Voting milestone ✅ Defined 4 Marks for Marks Launch Feature activation 📝 Documented 5 The 300 Identification Position filling ✅ Defined 6 Harper Certification Qualification ✅ Defined 7 Node Launch Geographic expansion ✅ Defined 8 Free When Enough Threshold crossing ✅ Defined 9 Initiative Funding Sweet 16 milestone ✅ Defined 10 First Production Manufacturing ✅ Defined 11 Press Pass Launch Media engagement 📝 Documented 12 Opening Gambit Transparency Launch sequence 📝 Documented Campaign Details 1. First X Bonus Campaign Mechanic: Early members get bonus Joules Triggers: ...

February 2, 2026 · 4 min · 827 words · Liana Banyan Corporation