Trademark: HEHO (Help Each Other Help Ourselves)
Trademark: HEHO “Help Each Other Help Ourselves” — The Golden Key The Mark Element Details Full phrase Help Each Other Help Ourselves Abbreviation HEHO Status Pending filing Owner Liana Banyan Corporation Why Trademark This Strategic Value Reason Importance Core identity Encapsulates entire platform philosophy Differentiation Unique phrase, not generic Protection Prevents competitors from using Brand equity Long-term value accumulation Current Usage Rotating header quotes Foundation documents Marketing materials The Founder’s signature phrase USPTO Filing Strategy Classes to File Class Category Goods/Services Class 35 Advertising & Business Online marketplace services, cooperative business services Class 36 Financial Services Financial services, cooperative banking, mutual aid Class 42 Computer & Software Software platform, SaaS services Filing Options Option Cost Timeline Protection TEAS Plus $250/class 8-12 months Full TEAS Standard $350/class 8-12 months Full Intent to Use +$100 Can file before use Reserved Recommended: TEAS Plus for 3 classes = ~$750 total ...