VIDEO STRATEGY: THE MESSY OFFICE PROOF-OF-CONCEPT

“Show Don’t Tell” - The System Fixing Itself in Real Time

Updated November 26, 2025 (Late Night)

THE GENIUS MOVE

Don’t hide the messy video. USE IT.

Launch with the “Messy Office” video ON PURPOSE. For 3 days.

Meanwhile, the world watches the system work:

• Position posted: “Remake This Video” → Shows as FILLED
• Al (freelancer we already hired) is working through the system
• New freelancers responding to ads get hired THROUGH LB
• On Day 3: Polished video drops, proving the system works

The Kickstarter itself becomes the proof of concept.

THE TIMELINE

Day 0 (Launch Day): The Messy Office Goes Live

Kickstarter launches with:

• “Messy Office” video as primary
• Clear messaging: “This is us. Unpolished. Real.”
• Bounty Board shows: “Video 01 Remake - FILLED” (Al’s job)
• Bounty Board shows: “Video 02 - OPEN” (for new hire)

Public sees:

• A real platform, warts and all
• A system that’s actively working
• Positions being filled in real-time

Day 1-2: The System in Motion

What’s happening behind the scenes:

• Al is finishing Video 01 (polished version) - already 80% done
• Applications for Video 02 are coming in through LB
• Someone from the community gets hired through Answer the Call
• They join a guild, enter MimicTrunk as Trainee
• Their progress is visible in Observatory

What the public sees:

• Updates: “Video 01: 90% complete”
• Updates: “Video 02: Producer selected, onboarding”
• The poster wall showing the position filling
• Real-time proof that people are getting hired

Day 3: The Transformation

What drops:

• Al’s polished Video 01 replaces Messy Office
• Kickstarter page updates
• Announcement: “This is what 72 hours of our system produces”

The narrative:

• “We showed you the before”
• “We showed you the system working”
• “Now here’s the after”
• “This is Liana Banyan”

VIDEO PRODUCTION ASSIGNMENTS

Video 01: The Announcement (Al - Existing Freelancer)

Status: 80% complete, finishing now Hired Through: Direct (pre-platform) Compensation: 0.5% equity + 1% perpetual revenue share Delivery: Day 3 of Kickstarter

Note: Al’s next assignment (after Video 01) is Video 04 or Video 08 from the grouped videos.

Video 02: How It Works (NEW FREELANCER)

Status: Position OPEN Hired Through: Liana Banyan (proof of concept) Compensation: Same structure (0.5% equity + 1% revenue) Process: Answer the Call → Guild selection → MimicTrunk → Assignment

This hire is PUBLIC. Everyone watches it happen.

Video 03 & Grouped Videos (ANOTHER NEW FREELANCER)

Status: To be posted after Video 02 fills Hired Through: Liana Banyan Purpose: Show the system can run parallel productions

Future Videos (Al Continues)

Al works on the remaining videos from his group while new freelancers handle others.

Result: Multiple videos produced in parallel by multiple freelancers, all tracked through the system.

THE VIDEO RING (Reminder)

From previous planning:

VIDEO CONTENT STRUCTURE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

VILYA (Blue/Sapphire) - AWARENESS
├── Video 01: The Announcement (Al - ACTIVE)
├── Video 02: How It Works (New Hire #1 - POSTING)
├── Video 03: The Origin Story (New Hire #2)
└── Video 04: The 38 Innovations (Al - Next)

NENYA (White/Diamond) - CONSIDERATION  
├── Video 05: For Creators
├── Video 06: For Backers
├── Video 07: For Service Providers
└── Video 08: For Everyone (Al - Grouped)

NARYA (Red/Ruby) - CONVERSION
├── Video 09: The Math
├── Video 10: Pledge Tiers Explained
├── Video 11: FAQ Answered
└── Video 12: The Ask

BOUNTY BOARD POSTINGS

Bounty: Video 01 Remake

Status: FILLED ✓ Assigned To: Al (Fiverr freelancer) Reward: 0.5% equity + 1% perpetual revenue share Deadline: Day 3 of Kickstarter Notes: Position shows as filled to demonstrate system working

Bounty: Video 02 Production

Status: OPEN Reward: 0.5% equity + 1% perpetual revenue share Requirements:

• Video editing experience
• Motion graphics preferred
• Ability to match brand style (once Video 01 establishes it) Process: Answer the Call → Guild → MimicTrunk Deadline: Day 7 of Kickstarter

Bounty: Video 03 Production

Status: QUEUED (posts after Video 02 fills) Reward: Same structure Notes: Will be assigned to different freelancer than Video 02

MESSAGING FRAMEWORK

Day 0 Messaging

On Kickstarter:

“This is us. No filters. No polish. Just a founder in a messy office explaining why this matters.

Over the next 72 hours, we’re going to show you something better than a polished pitch:

We’re going to show you the system working.

Watch our Bounty Board. Watch positions fill. Watch real people get hired through our platform.

Then come back on Day 3. You’ll see what our system produces.”

On Social Media:

“Our Kickstarter is live. The video isn’t pretty.

That’s the point.

Watch the poster walls. Watch someone get hired. Watch the transformation.

This is proof of concept in real time.”

Day 1-2 Messaging

Updates:

“24 hours in.

Video 01 (the good version): 90% complete Video 02: Producer applications coming in

Everything is happening through our system. Everything is visible.

This is what transparent operations looks like.”

Social:

“Day 2.

Our first freelancer hired THROUGH Liana Banyan just started.

They answered the call. Joined a guild. Entered MimicTrunk.

Tomorrow, you’ll see what we can build together.”

Day 3 Messaging

The Reveal:

“72 hours ago, you saw a messy office.

Now you see what happens when systems work.

Same founder. Same message. Different execution.

This is Liana Banyan. This is what we do.

Help each other, Help ourselves.”

THE META-NARRATIVE

What We’re Actually Showing

1. The Problem: Most Kickstarters launch with polished videos that hide reality
2. Our Approach: Launch with reality, show the system improving it
3. The Proof: 72 hours of visible progress, tracked through our own tools
4. The Message: If we can do this for video production, imagine what we can do for YOUR project

The Risks (and Why They’re Worth It)

Risk: Some backers might be turned off by Day 0 video Mitigation: Messaging makes it clear this is intentional

Risk: System might fail publicly Mitigation: Al is already 80% done—the backup exists

Risk: No one applies for Video 02 Mitigation: We can fill it ourselves if needed, but the signal is valuable either way

The Upside

If it works:

• We’ve demonstrated the entire platform in 72 hours
• We’ve hired real people through real processes
• We’ve shown transparent operations
• We’ve created a compelling transformation narrative
• We’ve generated content for future marketing (“Remember Day 0?”)

If it struggles:

• We learn what doesn’t work
• We iterate publicly
• We maintain authenticity
• The Messy Office video still tells our story

PRODUCTION TRACKING

Observatory Display

The Observatory will show:

VIDEO PRODUCTION PROGRESS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Video 01: The Announcement
├── Status: ████████░░ 80%
├── Producer: Al (Fiverr → LB Integrated)
├── Last Update: November 26, 10:30 PM
└── ETA: November 29

Video 02: How It Works  
├── Status: ░░░░░░░░░░ RECRUITING
├── Producer: [Open Position]
├── Applications: 0 (just posted)
└── ETA: December 3

[Subscribe to Updates] [See All Video Projects]

Poster Wall Display

🎬 BOUNTY: VIDEO 01 REMAKE
   Status: FILLED ✓
   Producer: @Al_VideoWorks
   [View Progress]

🎬 BOUNTY: VIDEO 02 PRODUCTION
   Status: OPEN
   Reward: 0.5% equity + 1% revenue
   Deadline: Dec 3
   [Answer the Call]

SUCCESS METRICS

Day 3 Targets

THE QUOTE

“Most companies would hide the messy version forever.

We’re putting it on Kickstarter.

Not because we’re proud of it—but because we’re proud of what happens next.

Watch us fix it. In public. Through our own system.

That’s the point.”

Document Information

Created: November 26, 2025 (Late Night) Purpose: Video strategy leveraging Messy Office as proof-of-concept Status: APPROVED FOR EXECUTION Dependencies: Al’s Video 01 delivery, Bounty Board live

“Show don’t tell. Then tell what you showed.”