How Credits Work - Practical Guide (UPDATED)

Duration: 1.5-2 minutes
Style: Clean, practical walkthrough with UI demonstrations
Voice: Clear, friendly, instructional
Music: Upbeat but not distracting

Progressive Disclosure Strategy: Focus on BASIC earn/spend cycle. Advanced features (Marks debt, Joules storage, international differential) revealed contextually in-app for international users.

SCENE 1: WHAT ARE CREDITS (0:00-0:20)

Visual: Screen recording of Liana Banyan interface showing credit balance

Narration:

“Let’s talk about credits on Liana Banyan. Credits are your currency here—they’re how you participate in projects and earn from your work. One credit equals one dollar. Simple.”

Screen Elements:

• Highlight credit balance in UI
• Show “1 Credit = $1 USD” clearly
• Demonstrate where credits appear in navigation

SCENE 2: EARNING CREDITS - JUST DO WORK (0:20-0:40)

Visual: Quick demonstration of completing project task

Narration:

“Earning is simple: complete project work, get paid in credits. You can also purchase credit packages to join projects or vote on products. Your first purchase gets a 20% bonus.”

Demonstrations:

• Method 1: Show completing a task → credits added (real example)
• Method 2: Show purchase flow → bonus credits appear
• Skip advanced features for now (revealed in-app after signup)

SCENE 3: USING CREDITS (0:40-1:05)

Visual: Show actual credit transactions

Narration:

“Spend credits to join projects, vote on products you like, or buy from the marketplace. Your credits, your choice.”

Practical Demonstrations:

• Place vote on product
• Show credit deduction
• Browse marketplace items
• Show project membership payment

Confirmation: Each transaction shows “As You Wish” ✓

SCENE 4: EARNING FROM YOUR WORK (1:05-1:30)

Visual: Show project completion and credit payout

Narration:

“Complete projects, get paid in credits. Keep them to join more projects and vote on what gets made next. That’s the cycle.”

Flow Demonstration:

• Complete project milestone → credits added
• Show credits in balance
• Show using credits for next project

Note: Cash withdrawal removed from this script. Platform is closed-loop (spend only).

SCENE 5: GET STARTED (1:30-1:45)

Visual: Signup flow, first credit bonus appearing

Narration:

“Ready? Join for $5—not $50,000. Get your bonus credits and start browsing projects. Find something you like? Jump in. That’s the Liana Banyan way.”

Call to Action:

• Show cost comparison: “$5 vs. $50K traditional startup”
• Signup button
• Credit counter: 0 → +5 credits (membership value)
• “Browse Projects” button highlighted

WHAT WE REMOVED (Progressive Disclosure):

❌ Marks explanation → Revealed when international user encounters exchange differential ❌ Joules explanation → Revealed when strong-currency user sees surplus stored ❌ Equity conversion → Revealed at appropriate engagement level ❌ Cash withdrawal → Platform is closed-loop; removed to avoid confusion

WHAT WE KEPT (Essential Info):

✅ 1 credit = $1 (foundational) ✅ $5 entry vs. $50K traditional (capital cost comparison) ✅ Earn by working (core value prop) ✅ Spend on projects (basic utility) ✅ “As You Wish” confirmation (emotional resonance)

ADVANCED FEATURES (Discovered In-App):

🌍 International Differential: Explained when user’s currency differs from baseline 💎 Marks System: Shown when effort-debt is generated ⚡ Joules Storage: Shown when surplus is banked 🔄 Equity Conversion: Unlocked at appropriate engagement level

PRODUCTION NOTES

Voice Talent: Neutral accent, friendly but professional, engaging delivery
Pacing: Moderate—clear enough to follow but energetic
Music Style: Modern electronic, upbeat but not aggressive
Typography: Clean sans-serif, large and readable
Animation Style: Smooth, professional motion graphics (After Effects style)

Color Palette:

• Primary: Liana Banyan brand green
• Accents: Gold for credits, blue for trust/security
• Backgrounds: Clean white/light gray gradients

Key Principles:

• Keep animations simple and purposeful
• Use consistent icon style throughout
• Ensure text is large enough to read on mobile
• Avoid visual clutter—one concept per screen
• “As You Wish” appears after each transaction

ELEVENLABS VOICE SETTINGS

• Voice: Sarah (EXAVITQu4vr4xnSDxMaL) - clear, friendly
• Model: eleven_multilingual_v2
• Stability: 0.6 (slightly more expressive)
• Similarity: 0.75
• Style: 0.3 (conversational but professional)

THREE-CURRENCY SYSTEM (Reference for Developers)

Not shown in this video, but implemented in platform:

Differential mechanism absorbs external currency fluctuations. Users from weak economies get Marks debt (clearable through participation). Users from strong economies get Joules (stored value at locked rate).

All three currencies are equal in value (1 Credit = 1 Mark = 1 Joule). Difference is acquisition and usage restrictions.

See: CURRENCY-GUIDE-CREDITS-MARKS-JOULES.md for complete documentation.

SOCIAL MEDIA CUTS

60-Second Version:

• Focus on Scenes 2, 3, 4
• Tighten narration
• One “As You Wish” moment

30-Second Version:

• Only Scenes 2 and 4
• Ultra-tight narration
• “Earn by working, spend on projects, repeat”

Updated: December 1, 2025 Reflects three-currency differential system