SCRIPT 01: PRIMARY LAUNCH VIDEO - REVISED
Duration: 4-5 minutes
Style: Documentary/Personal - No face on camera
Core Assets: Childhood recording, office environment, medallion prototype
Music: “Moonshot” by BRUCK’LYN (permission granted June 2025)
SCENE 1: THE RECORDING (0:00 - 0:45)
Audio: Cassette tape hiss, then young Jonathan’s voice
Visual: Close-up of old cassette player, tape spinning. Warm light. The kind of player that hasn’t been made in decades.
Young Jonathan: “There’s a little red hen…”
Dad: “This is Jonathan, and he’s reading. He’s four and a half…”
Visual transition: Slow push into the spinning tape → match cut to spinning reels of 3D printer filament
Young Jonathan: “Who will help me plant the wheat?”
Young Jonathan: “Not I, said the pig. Not I, said the cat.”
Young Jonathan: “Then I will do it myself, said the Little Red Hen.”
On-screen text, handwritten style: “1977. Africa.”
SCENE 2: THE NAME (0:45 - 1:30)
Visual: Pan across old books, journals, a world map with pins in Africa. Then: etymology text appearing as if typed.
Voiceover (Adult Jonathan):
“My parents were missionaries. We lived in Africa when I was a kid. That’s where I first saw a Baobab tree—one trunk that sends down roots that become new trunks. One tree becomes a forest.
The word ‘Banyan’ comes from Sanskrit. It meant ‘merchant.’ Traders would gather under these trees to do business. The word has always meant commerce.
‘Liana’ is a vine that climbs by leaning on other plants. Supporting each other to reach the light.
Liana Banyan. Vines that climb together. Trees that grow new trunks. Merchants gathering.
That’s what I’m building.”
Visual: Sketch of original logo. Then: slow pan beginning across the office space.
SCENE 3: THE PROOF (1:30 - 2:30)
Visual: The office pan begins. This is the “messy garage” sequence. We see:
- Whiteboards covered in diagrams
- Stacks of journals, handwritten notes
- Multiple monitors with code, documents, designs
- Books on business, manufacturing, game theory
- The wall of 12 framed portraits: Apple, Amazon, Disney, HP, Google, Harley-Davidson, Mattel, Microsoft, Nike, Dell, Yankee Candle, The Ramones—all started in garages
- The Formlabs SLA 3D printer, mid-print
- Coffee cups. Evidence of long nights.
Voiceover:
“Nine years. That’s how long I’ve been building this.
Fifty-three innovations. Thirty-seven patents pending. Every one of them given to the company, not kept for myself.
I emailed the artist who made this song playing right now—BRUCK’LYN. Asked if I could use ‘Moonshot’ for the business. He said yes. That’s in June’s emails, if anyone wants to check.
This is what nine years looks like. Whiteboards. Journals. A 3D printer that runs while I sleep. And on that wall—twelve companies that started exactly like this. In a garage. With nothing but an idea and stubbornness.”
Visual: Pause on the 12 portraits. Then continue pan to the monitors.
SCENE 4: THE MEDALLION (2:30 - 3:15)
Visual: Monitor displaying Fusion 360 with the 2nd Second Medallion design. The digital model rotates slowly.
Voiceover:
“This is what we’re making together. The 2nd Second Medallion.
The front has a ship. Around the edge: ‘A ship in harbor is safe, but that is not what ships are built for.’”
Visual: Cut to the physical prototype. Hands (no face) pick it up, turn it over to reveal QR code on back.
Voiceover:
“The back has a QR code. Scan it, you get to the platform.
It also works great as a coaster.”
Visual: Medallion placed under coffee cup. Beat. Then back to screen—the digital model rotating to show all nine layers, then flipping to show the other side with the QR code.
Voiceover:
“Nine layers. Each one represents something. But what matters is this: when you own one of these, you own part of what we’re building. Not a promise. Not a maybe. Real ownership. On the blockchain. Permanent.”
SCENE 5: THE PHILOSOPHY (3:15 - 4:00)
Audio: Return to childhood recording
Dad: “Let’s help each other help ourselves.”
Dad: “Let’s make that bread.”
Young Jonathan: “Yes sir.”
Visual: Text appearing: key phrases from the MacKenzie Scott letter context—not the letter itself, but the philosophy.
Voiceover:
“I wrote an open letter recently. Not asking for money. Asking for guidance. For people.
Because what we need isn’t capital. What we need is wisdom. Operators who understand that helping any of us helps all of us.
From my thirty-thousand-dollar annual income, I’m putting five thousand into this launch. Fifty medallions going to people who would never otherwise see opportunities like this. Waitresses. Bus drivers. Laborers.
Each one can split their medallion into ten stakes. Bring their own community into ownership. One bus driver becomes ten transit workers becomes hundreds of people understanding they can own equity in what they help build.
That’s not charity TO people. That’s infrastructure BY people.”
On-screen text: “Of the People. By the People. For the People.”
SCENE 6: THE FAMILY & THE ASK (4:00 - 4:45)
Visual: Brief shot of family photo (Caleb’s drawing of the family)—not identifying individuals, just showing “this is a family effort.” Then back to the office, the work.
Voiceover:
“My wife and children support this. More than support—they’re part of building it. This is a family effort.
Five months ago I started working longer days. Every day. Last month I knew it had to be now. We pulled up the launch by a year. We’re all in.
The medallions are minted. The platform is built. The first fifty members are ready.”
Audio: Dad’s voice from recording
Dad: “Does that work?”
Young Jonathan: “That works great, Dad.”
Voiceover:
“Back us on Kickstarter. First fifty backers get physical medallions—real ownership in the platform. Five of them have golden wrappers. You won’t know which until you open the package.
But every medallion makes you an owner. Every backer becomes part of this.”
SCENE 7: THE CLOSE (4:45 - 5:15)
Visual: Return to the digital medallion on screen. The QR code side facing camera. Music building toward JFK sample at the end of “Moonshot.”
Voiceover:
“My dad recorded a four-year-old reading a fairy tale because he believed that kid would do something with the lesson.
Forty-eight years later, here it is.
Who will help plant the wheat? Who will help grind the flour? Who will help bake the bread?”
Audio: Final moments of “Moonshot” with JFK’s voice.
On-screen text over the QR code:
- LIANA BANYAN
- “Helping Each Other Help Ourselves”
- the2ndSecond.com
- Kickstarter Live Now
Final audio: Young Jonathan’s voice, one last time:
“Then I will do it myself.”
Fade to black.
PRODUCTION NOTES
Audio Assets:
- Little-Red-Hen-Age-4.mp3 (childhood recording - CRITICAL)
- Dad-Best-Ever-Heard.wav / Dad-Blessing-Short.wav (dad’s voice)
- BRUCK’LYN - Moonshot (permission confirmed June 2025)
Video Assets:
- Founder-Office-Messy.mp4 (office pan footage)
- Medallion prototype footage (physical + digital Fusion 360)
- Family of 10 up close.jpg (Caleb’s drawing - use as family reference)
- 12 garage company portraits (on wall)
- Logo-Sketch-Original.png
Key Differences from Original:
- No face on camera throughout
- Family referenced briefly, not detailed
- MacKenzie Scott letter philosophy woven in (guidance not money, $5K from $30K)
- Medallion prototype sequence is centerpiece of “proof”
- Office pan establishes credibility through visible work
- Moonshot permission mentioned for authenticity
Tone:
- Authentic, not polished
- Evidence-based (here’s the work, here’s the prototype, here’s the proof)
- Emotional through the childhood recording, not through personal appearance
- The work speaks for itself
SHORTER VERSIONS
60-Second Cut:
- Scene 1 (recording hook) + Scene 4 (medallion) + Scene 7 (close)
- Hook → Tangible proof → Ask
30-Second Cut:
- Child’s voice: “Who will help me?”
- Adult: “Nine years building this. Fifty-three innovations. One platform where creators keep what they build.”
- Child’s voice: “Then I will do it myself.”
- “Liana Banyan. Kickstarter. the2ndSecond.com”
15-Second Cut:
- Child’s voice: “Then I will do it myself.”
- Adult: “A platform where creators keep 83.3%.”
- “Liana Banyan. Back us on Kickstarter.”
Document Created: November 28, 2025
For: Liana Banyan Corporation
— Jonathan Jones, Founder