LIANA BANYAN — PITCH TEMPLATES
For Tech Blogs, Finance Sites, and Publications
MASTER PITCH TEMPLATE
Subject: [HOOK] — Platform Cooperative Launches with Cost+20% Model
To: [Editor/Writer Name], [Publication]
Hi [Name],
I’m launching Liana Banyan, a platform cooperative that does something the industry says is impossible: fixed margins, distributed ownership, and six charitable initiatives permanently funded by three commercial portals.
The model:
- Cost + 20% margin — fixed, published, auditable
- Every participant earns blockchain-verified equity
- On a $500 music license, the artist keeps $415+
- Three commercial portals fund six charitable initiatives structurally (not “profit first, give later”)
Why now: [CUSTOMIZE: News hook relevant to publication — see examples below]
What I can offer:
- Exclusive first look at the economics before public launch
- Interview with founder (9 years building, veteran, family of 10, mortgage on the line)
- Access to blockchain-verified transaction data
- Full patent portfolio (53 innovations, 205 claims)
The math is published: Cephas.LianaBanyan.org
Would this be worth a conversation?
Jonathan Jones Founder, Liana Banyan 406-578-1232
CUSTOMIZED PITCHES BY OUTLET
TECHCRUNCH
Subject: Platform Cooperative Alternative to Extraction Economy — Launching December
News hook paragraph: While VCs pour billions into platforms designed to maximize extraction, we built the opposite: a cooperative where margins are fixed at Cost+20% and every user earns equity. The Kickstarter launches December 2025.
Why TechCrunch readers care:
- Technical architecture: blockchain ownership verification, multi-portal infrastructure, patent-protected innovations
- Counter-narrative to “move fast and extract value”
- First platform cooperative at this scale with transparent, auditable economics
THE VERGE
Subject: What If a Platform Couldn’t Enshittify? We Built One.
News hook paragraph: Cory Doctorow named the disease: enshittification. Platforms that start useful, extract value, then collapse. We built a platform structurally incapable of it — margins are fixed in the operating agreement, ownership is distributed to users, and the economics are published.
Why Verge readers care:
- Creator economy angle: musicians keep 83%+ on licensing
- Platform accountability: every transaction verifiable on-chain
- Counter-model to the platforms readers are increasingly frustrated with
ARS TECHNICA
Subject: Blockchain Ownership Verification Without the Crypto Speculation
News hook paragraph: We use Ethereum for what it’s actually good at — immutable ownership records and transparent transactions — without the speculation, volatility, or environmental catastrophe. 53 patent filings protect a technical architecture designed for cooperative economics.
Why Ars readers care:
- Deep technical implementation details available
- Blockchain used for verification, not speculation
- Open to technical scrutiny (we want people to audit the architecture)
NERDWALLET
Subject: A Platform Where Users Actually Keep What They Earn
News hook paragraph: Most platforms take 30-50% of creator earnings. We take Cost+20% — fixed, published, auditable. On a $500 transaction, the creator keeps $415+. The math is simple because we designed it that way.
Why NerdWallet readers care:
- Personal finance angle: side income that doesn’t get eaten by platform fees
- Medical Savings Account initiative for healthcare costs
- Transparent economics readers can actually verify
THE PENNY HOARDER
Subject: Side Hustle Platform That Doesn’t Take Half Your Earnings
News hook paragraph: You know the drill: sell something online, platform takes 30%, payment processor takes 3%, you’re left wondering why you bothered. We built a platform where creators keep 83%+ of every transaction, with fixed margins and no hidden fees.
Why Penny Hoarder readers care:
- Direct creator-to-buyer with minimal extraction
- Music licensing, product sales, services — multiple income streams
- Ownership stake that grows with participation (not just income, but equity)
INVESTOPEDIA
Subject: Platform Cooperative Model — How the Economics Actually Work
News hook paragraph: Platform cooperatives have been theorized for years. We built one with transparent, auditable economics: Cost+20% fixed margins, blockchain-verified ownership distribution, and permanent funding flows from commercial to charitable initiatives.
Why Investopedia readers care:
- Detailed economic breakdown available for analysis
- Alternative ownership model with real implementation
- Dividend-paying equity distributed to participants
SHAREABLE / YES! MAGAZINE
Subject: Cooperative Economics at Platform Scale — After 9 Years, We’re Launching
News hook paragraph: Platform cooperativism has been a theory waiting for implementation. After nine years of development, Liana Banyan is launching: three commercial portals funding six charitable initiatives, with every participant earning ownership through contribution.
Why their readers care:
- Cooperative economics as structural design, not afterthought
- Healthcare access, education, civic infrastructure built into the model
- “Little Red Hen” philosophy: everyone who helps, owns a piece
STAT NEWS / KAISER HEALTH NEWS
Subject: LifeLine Medications — Prescription Access Initiative Inside Platform Cooperative
News hook paragraph: 1 in 5 Americans can’t afford their prescriptions. Liana Banyan includes LifeLine Medications, a healthcare access initiative funded permanently by the platform’s commercial operations — not donations that can dry up.
Why healthcare readers care:
- Structural funding for prescription access (not charity-dependent)
- Medical Savings Account integration
- Healthcare journalist Tatiana Schlossberg among early outreach (with permission)
STANFORD SOCIAL INNOVATION REVIEW
Subject: Case Study Submission — Platform Cooperative with Integrated Charitable Funding
News hook paragraph: Platform cooperativism has been theorized extensively but implemented rarely at scale. Liana Banyan offers a case study: three commercial portals structurally funding six charitable initiatives, with transparent economics and distributed ownership.
Submission offer:
- Full case study for academic review
- Economic analysis with verifiable data
- Interview and documentation access
HACKER NEWS (Self-Post)
Title: Show HN: Platform cooperative with Cost+20% fixed margins, blockchain ownership
Post: After 9 years building this, I’m launching a platform cooperative designed around one question: what if the infrastructure couldn’t extract?
The model:
- Cost + 20% margin (fixed, published, auditable)
- Every participant earns blockchain-verified ownership (ERC-1155 medallions)
- Three commercial portals fund six charitable initiatives structurally
- 53 patent filings protect the architecture
I’m a veteran and former missionary kid who grew up in Tanzania. My mortgage is on the line for this launch. I’m not looking for hype — I’m looking for scrutiny.
Technical details: [link] Economics breakdown: Cephas.LianaBanyan.org
What am I missing? Where does this break?
PRODUCT HUNT (Launch Day)
Tagline: Platform cooperative where every user earns ownership
Description: Liana Banyan is a platform cooperative with three commercial portals funding six charitable initiatives. Fixed margins (Cost+20%), blockchain-verified ownership, and transparent economics.
Maker comment: I spent 9 years building this because I was tired of platforms that start helpful and end extractive. The margins are fixed in our operating agreement — we literally can’t enshittify.
I’m launching with my family (10 people, 6 of them kids) and my mortgage on the line. I don’t need hype. I need people to look at the math and tell me what’s wrong with it.
PITCH CHECKLIST
Before sending any pitch:
- Customized hook for specific publication
- Named editor/writer (not generic “editor”)
- Specific angle for their audience
- Clear offer (exclusive, interview, data access)
- Link to economics (Cephas.LianaBanyan.org)
- Contact info
- Short (under 200 words for body)
- No attachments (links only)
- Subject line has hook, not just announcement