LIANA BANYAN OUTREACH MATRIX
Complete Target List — All Waves
WAVE 1: HIGH-VALUE PERSONAL (Letters)
| # | Target | Type | Focus | Gender | Status |
|---|---|---|---|---|---|
| 1 | Tatiana Schlossberg | Journalist (dying) | Healthcare / LifeLine | F | ✅ DONE |
| 2 | MacKenzie Scott | Philanthropist | Connections not cash | F | ✅ DONE |
| 3 | Taylor Swift | Artist | Music Licensing / Lead it | F | ✅ DRAFT V02 |
| 4 | Tim Ingham | Journalist (Rolling Stone / MBW) | Music industry economics | M | 📝 TO DRAFT |
| 5 | Craig Newmark | Tech philanthropist | Civic tech, veterans | M | ✅ DONE |
| 6 | Melinda French Gates | Philanthropist | Healthcare, women | F | ✅ DONE |
WAVE 2: JOURNALISTS / MEDIA (Letters)
| # | Target | Outlet | Focus | Gender | Status |
|---|---|---|---|---|---|
| 7 | Casey Newton | Platformer | Enshittification-proof | M | ✅ DONE |
| 8 | Kara Swisher | Podcaster | Tech accountability | F | ✅ DONE |
| 9 | Ezra Klein | NYT | Systems thinking | M | ✅ DONE |
| 10 | Anand Giridharadas | Author | “This isn’t philanthropy” | M | ✅ DONE |
| 11 | Hank Green | YouTube / DFTBA | Creator economics | M | ✅ DONE |
WAVE 3: ACADEMICS (Letters + Paper Submissions)
| # | Target | Institution | Focus | Gender | Status |
|---|---|---|---|---|---|
| 12 | Trebor Scholz | The New School / Platform Coop Consortium | Platform cooperativism founder | M | 📝 TO DRAFT |
| 13 | Nathan Schneider | CU Boulder | Platform cooperativism co-founder | M | 📝 TO DRAFT |
| 14 | Erik Brynjolfsson | Stanford Digital Economy Lab | Platform economics, digital economy | M | 📝 TO DRAFT |
| 15 | Stanford Social Innovation Review | Stanford | Social enterprise publication | — | 📝 PITCH |
| 16 | MIT Media Lab | MIT | Platform tech, blockchain | — | 📝 PITCH |
WAVE 4: FINANCE / CONSUMER (Pitches)
| # | Target | Type | Focus | Status |
|---|---|---|---|---|
| 17 | NerdWallet | Personal finance | Medical costs, prescription savings, MSA | 📝 PITCH |
| 18 | The Penny Hoarder | Personal finance | Side income, platform opportunity | 📝 PITCH |
| 19 | Investopedia | Financial education | Medallion economics, cooperative ownership | 📝 PITCH |
WAVE 5: TECH BLOGS (Pitches + Posts)
| # | Target | Type | Focus | Status |
|---|---|---|---|---|
| 20 | TechCrunch | Tech news | Platform launch, alternative model | 📝 PITCH |
| 21 | The Verge | Tech + culture | Platform economics, creator economy | 📝 PITCH |
| 22 | Ars Technica | Deep tech | Blockchain verification, architecture | 📝 PITCH |
| 23 | Hacker News | Developer community | Technical scrutiny (POST IT YOURSELF) | 📝 POST |
| 24 | Product Hunt | Launch platform | Early adopters | 📝 LAUNCH |
WAVE 6: COOPERATIVE / ALTERNATIVE ECONOMICS (Letters + Pitches)
| # | Target | Type | Focus | Status |
|---|---|---|---|---|
| 25 | Shareable | Publication | Sharing/cooperative economy | 📝 PITCH |
| 26 | Yes! Magazine | Publication | Solutions journalism | 📝 PITCH |
WAVE 7: HEALTHCARE SPECIFIC (Pitches)
| # | Target | Type | Focus | Status |
|---|---|---|---|---|
| 27 | STAT News | Healthcare journalism | LifeLine Medications | 📝 PITCH |
| 28 | Kaiser Health News | Health policy | Prescription access | 📝 PITCH |
FORMAT TYPES
LETTER (Personal Outreach)
- Like Tatiana, MacKenzie, Taylor Swift
- Personal, narrative-driven
- Specific ask
- ~500-750 words
PITCH (Editorial Submission)
- Professional pitch to editor/writer
- News hook + why their audience cares
- Offer to provide data, interview, exclusive
- ~200-300 words
PAPER/ARTICLE SUBMISSION
- Like your “Considered Approach” paper
- Academic or publication standards
- Full economics, math, citations
- Variable length
POST (Self-Published)
- Hacker News, Product Hunt
- You control the narrative
- Community feedback/scrutiny
PITCH TEMPLATE EXAMPLE
Subject: Platform Cooperative Launch — Cost+20% Model with Blockchain Ownership
To: [Editor Name], [Publication]
Body:
I’m launching Liana Banyan, a platform cooperative that does something different: every user earns ownership, margins are fixed at Cost+20%, and three commercial portals permanently fund six charitable initiatives.
Why this matters for [Publication] readers:
- [Specific angle for their audience]
- [Data point or proof of concept]
- [Timeliness hook]
What I can offer:
- Exclusive first look at the economics
- Interview with founder (9 years building, veteran, mortgage on the line)
- Access to blockchain-verified transaction data
The math is published: Cephas.LianaBanyan.org
Would you be interested in covering this or connecting me with the right writer?
Jonathan Jones Founder, Liana Banyan 406-578-1232
ACADEMIC SUBMISSION APPROACH
For academics like Trebor Scholz, Nathan Schneider, Erik Brynjolfsson:
Option A: Letter (like other Wave 1)
- Personal, explain what you built
- Ask for scrutiny/feedback
- Offer collaboration or advisory role
Option B: Paper Submission
- Submit “A Considered Approach to Sustained Universal Economic Prosperity”
- Or write a case study of Liana Banyan
- Target journals/working paper series they’re affiliated with
Option C: Hybrid
- Short letter introducing yourself
- Attach the full paper
- Ask: “Does this model hold up? What am I missing?”
PRIORITY ORDER
Immediate (This Week):
- Finish Taylor Swift V02 ✅
- Draft Tim Ingham letter
- Draft Trebor Scholz letter
- Draft Nathan Schneider letter
- Draft Erik Brynjolfsson letter
Before Launch: 6. Create pitch template for tech blogs 7. Create pitch template for finance sites 8. Prep Hacker News post 9. Prep Product Hunt launch
At Launch: 10. Send all Wave 1 letters 11. Send all Wave 2 letters 12. Post to Hacker News 13. Launch on Product Hunt 14. Begin Wave 3-7 pitches
NOTES
- Balance gender across waves (currently weighted toward male in journalists)
- Consider adding: Molly White (Web3 critic), Cory Doctorow (enshittification coiner)
- Healthcare wave could include patient advocacy groups
- Each letter should be customized to recipient’s specific work/concerns