Crown Letter: Tom Simon

Dear Mr. Simon,

You’ve spent your career making sure the numbers tell the truth. Not the story someone wants to tell — the truth. That’s exactly what we need.

We’re building something that depends on financial integrity.

Liana Banyan’s entire model is based on transparent economics: Cost+20%, 83.3% to creators, $5/year membership. If those numbers aren’t real, nothing else matters.

The Invitation

We’re inviting you to serve as CFO — the person who ensures the economics stay honest.

What This Means

What This Doesn’t Mean

• Not day-to-day bookkeeping
• Not fundraising (unless you want to)
• Not operational management
• Not full-time commitment

You’d be the person who keeps us honest.

Why You

You understand that financial integrity isn’t about complexity — it’s about clarity.

What We Need

• Someone who will verify the numbers, not just report them
• Someone who understands that transparency requires discipline
• Someone who will say “no” when the math doesn’t work
• Someone who cares about the people behind the numbers

The Role

• Quarterly financial review — Are we keeping our promises?
• Cost+20% audit — Is the margin actually 20%?
• Creator payment verification — Is 83.3% actually reaching creators?
• Sustainability analysis — Will this model work at scale?

The Economics

Here’s what you’d be verifying — the numbers that define Liana Banyan:

The Core Commitments

The Math

On a $500 transaction:

• Creator receives: $416.67 (83.3%)
• Platform receives: $83.33 (16.7%)
• Platform cost: ~$69.44 (Cost)
• Platform margin: ~$13.89 (20% of cost)

Your job: Make sure this math is real, every time.

The Transparency Model

We’re committed to public financial accountability:

What We Publish

What You’d Verify

• Are the published numbers accurate?
• Is Cost+20% actually being maintained?
• Is 83.3% actually reaching creators?
• Is the model sustainable at current growth?

The Governance Structure

You wouldn’t be alone — here’s the leadership team:

Board Roles (Invited)

Your Relationships

• Report to: Board
• Work with: CEO on operations
• Verify: All financial claims
• Protect: Creator payments and platform integrity

The Ask

We’re asking you to be the person who ensures the numbers stay honest.

Specifically

1. CFO Role — Financial oversight and verification
2. Quarterly Review — Verify all financial commitments
3. Public Reporting — Sign off on transparency reports
4. Sustainability Planning — Ensure long-term viability

Compensation

• Crown Jewel equity position in Liana Banyan
• Advisory fees at market rate
• Board seat with governance voice
• Impact — financial integrity for millions of creators

The Vision

Imagine a platform where:

• The financial promises are actually kept — verified, not just claimed
• Creators can trust the numbers — because someone is checking
• Transparency is real — not just marketing
• The model is sustainable — not just hopeful

We’re asking you to be the person who makes that real.

Next Steps

If this resonates, let’s talk.

No commitment required — just a conversation about:

• What CFO oversight would look like
• What concerns you’d have
• What you’d need to feel confident
• Whether this is something you’d consider

Contact

Founder, Liana Banyan Corporation

• Platform: lianabanyan.com
• Documentation: cephas.lianabanyan.com