Crown Letter: Michael Seibel

Dear Mr. Seibel,

You’ve helped build two companies that changed how people communicate (Justin.tv → Twitch, Socialcam). Then you spent years at Y Combinator helping hundreds of founders build theirs. You understand what it takes to go from idea to scale.

We have the idea. We need someone who can build the machine.

The Invitation

We’re inviting you to serve as CEO — the person who turns architecture into organization.

What This Means

What This Doesn’t Mean

• Not sole decision-maker — Board and Crown Jewels have voice
• Not mission-setter — The mission is established
• Not architect — The architecture exists
• Not founder — The founder remains involved

You’d be the person who makes it work.

Why You

You’ve done this before — built companies, scaled teams, navigated growth.

What You’ve Demonstrated

• Startup to scale (Justin.tv → Twitch → $970M acquisition)
• Pattern recognition (hundreds of YC companies)
• Team building (YC’s operational excellence)
• Mission alignment (your focus on underrepresented founders)

What We Need

• Someone who can build the operational machine
• Someone who understands startup dynamics
• Someone who can recruit and retain talent
• Someone who can navigate growth without losing mission

You’ve helped hundreds of founders. Now we’re asking you to be one.

The Architecture

The architecture is built. Here’s what you’d be operationalizing:

The Sweet Sixteen Initiatives

The Economics

• $5/year membership — accessible to everyone
• Cost+20% — platform margin capped permanently
• 83.3% to creators — never rounded down
• 1,244 innovations — 37 years of development

The Governance

You wouldn’t be alone — here’s the leadership structure:

Board Roles (Invited)

Crown Jewel Leaders

Each initiative has a Crown Jewel leader with:

• Equity stake in Liana Banyan
• Operational autonomy within their initiative
• Voice in governance through Crown Council

The Challenge

This isn’t a typical startup. Here’s what makes it different:

What’s Harder

• Mission constraints — Can’t optimize for extraction
• Distributed leadership — Crown Jewels have real power
• Complex integration — 16 initiatives must work together
• Long-term thinking — Built to last, not to exit

What’s Easier

• Clear architecture — 37 years of development
• Defensible IP — 210 formal claims, 7 patent applications
• Mission alignment — Everyone believes in this
• No pivot pressure — The mission is the mission

The Ask

We’re asking you to build the machine that makes this work.

Specifically

1. CEO Role — Full operational leadership
2. Team Building — Recruit the people we need
3. Execution — Turn architecture into reality
4. Growth — Scale without losing mission

Compensation

• Significant equity position in Liana Banyan
• Competitive salary at market rate
• Board seat with governance voice
• Impact — build infrastructure that empowers millions

The Vision

Imagine building something that:

• Changes how creators get paid — 83.3% becomes the standard
• Changes how platforms operate — Cost+20% becomes expected
• Changes how communities support each other — VSL, Rally Group, Defense Klaus
• Lasts — built for decades, not quarters

You’ve helped build Twitch. You’ve helped hundreds of startups. Now build something that changes the game.

Next Steps

If this resonates, let’s talk.

No commitment required — just a conversation about:

• What the CEO role would look like
• What concerns you’d have
• What you’d need to feel confident
• Whether this is something you’d consider

Contact

Founder, Liana Banyan Corporation

• Platform: lianabanyan.com
• Documentation: cephas.lianabanyan.com