Crown Letter: Mary Beth Laughton

Dear Ms. Laughton,

You built Sephora’s omnichannel experience — seamlessly connecting digital and physical retail in ways that actually worked for customers. You understand that retail isn’t about transactions — it’s about experience.

We want to bring that philosophy to ethical commerce.

The Invitation

We’re inviting you to lead Let’s Go Shopping — our ethical retail coordination initiative within Liana Banyan.

What Let’s Go Shopping Does

The Philosophy

Shopping should be simple, ethical, and fair — for buyers AND sellers.

Why You

You understand that retail experience matters — and that it can be done ethically.

What You’ve Demonstrated

• Omnichannel can work seamlessly
• Customer experience drives loyalty
• Technology enables, not replaces, human connection
• Retail can be beautiful AND functional

What We’re Asking

• Design Let’s Go Shopping’s marketplace architecture
• Create an experience that works for ethical commerce
• Connect to your retail network
• Bring credibility to transparent pricing

You’ve built world-class retail. We’re asking you to build ethical retail.

The Economics

Sellers keep 83.3% — the same as every creator on Liana Banyan.

The Math

The Difference

• No listing fees — Cost+20% only on sales
• No advertising pressure — Organic discovery
• No algorithm games — Transparent ranking
• Price transparency — Buyers see true costs

The Integration

Let’s Go Shopping connects to the entire Liana Banyan ecosystem:

The Commerce Flow

Buyer needs product
        ↓
Let's Go Shopping finds ethical options
        ↓
Local sellers prioritized
        ↓
Transaction at Cost+20%
        ↓
Seller keeps 83.3%
        ↓
Delivery coordinated for efficiency

The Support Network

The Ethical Framework

What makes shopping “ethical” — our verification standards:

Seller Verification

Buyer Benefits

• Know where your money goes — Full cost transparency
• Support local first — Geographic prioritization
• Reduce environmental impact — Delivery optimization
• Fair prices — No hidden markups

The Ask

We’re asking you to design what ethical retail looks like at scale.

Specifically

1. Design Role — Architect Let’s Go Shopping’s structure
2. Experience Design — Make ethical shopping beautiful
3. Network Access — Connect to retail professionals
4. Credibility — Your name validates the approach

Compensation

• Crown Jewel equity position in Liana Banyan
• Advisory fees at market rate
• Board consideration for retail initiatives
• Impact — ethical commerce infrastructure at scale

The Vision

Imagine a world where:

• Shopping supports communities — instead of extracting from them
• Prices are transparent — no hidden fees or markups
• Local businesses thrive — with access to customers
• Ethical is the default — not the premium option

You’ve built beautiful retail experiences. We want to build ethical ones.

Next Steps

If this resonates, let’s talk.

No commitment required — just a conversation about:

• What Let’s Go Shopping could look like
• How to make ethical shopping seamless
• What resources you’d need
• What concerns you’d have

Contact

Founder, Liana Banyan Corporation

• Platform: lianabanyan.com
• Documentation: cephas.lianabanyan.com