Crown Letter: Dale Dougherty

Dear Mr. Dougherty,

You gave makers a movement. Make: Magazine and Maker Faire showed the world that making things matters — that the person who builds, crafts, repairs, and creates has value that the consumer economy forgot.

We want to give makers a marketplace.

The Invitation

We’re inviting you to lead Let’s Make Bread — our artisan and maker marketplace within Liana Banyan.

What Let’s Make Bread Does

The Name

“Let’s Make Bread” is literal and metaphorical:

• Literal: Artisan bakers selling sourdough
• Metaphorical: Makers earning their bread through craft

Why You

You’ve spent decades proving that makers matter. Now we’re asking you to help them thrive.

What You’ve Demonstrated

• Making is a movement, not a hobby
• Makers need community, not just tools
• DIY culture creates economic value
• The maker identity is powerful

What We’re Asking

• Design the Let’s Make Bread marketplace
• Connect to the maker community you’ve built
• Advise on what makers actually need
• Bring credibility to artisan commerce

You built the movement. We’re asking you to build the economy.

The Economics

Makers keep 83.3% of every sale — the same as every creator on Liana Banyan.

The Math

The Difference

• No listing fees — Cost+20% only on sales
• No advertising pressure — Organic discovery
• No algorithm games — Transparent ranking
• No race to bottom — Quality over quantity

The Integration

Let’s Make Bread connects to the entire Liana Banyan ecosystem:

The Flow

Maker creates product
        ↓
Lists on Let's Make Bread
        ↓
Buyer discovers through platform
        ↓
Transaction at Cost+20%
        ↓
Maker keeps 83.3%
        ↓
Maker can use VSL for materials
        ↓
Maker can offer classes through Didasko

The Support Network

The Maker Bill of Rights

Every maker on the platform has these rights:

1. Keep 83.3% of every sale
2. Own your customer relationships — we don’t hide them
3. Set your own prices — no race to bottom
4. Control your inventory — no pressure to scale
5. Access your data — export anytime
6. Leave anytime — no lock-in
7. Be found organically — no pay-to-play
8. Get paid promptly — no 30-day holds
9. Dispute fairly — human review available
10. Grow at your pace — no algorithm punishment

The Ask

We’re asking you to design what makers actually need — not what platforms think they need.

Specifically

1. Design Role — Architect Let’s Make Bread’s structure
2. Community Access — Connect to the maker movement
3. Content Guidance — What resources do makers need?
4. Credibility — Your name validates the approach

Compensation

• Crown Jewel equity position in Liana Banyan
• Advisory fees at market rate
• Editorial input on maker content
• Impact — economic infrastructure for the movement you built

The Vision

Imagine a world where:

• Making things is a viable livelihood — not just a hobby
• Artisans compete on quality — not on who can afford ads
• Repair culture thrives — because repair pays
• Skills transfer — from maker to maker, generation to generation

You’ve been building toward this for decades. We want to help you get there.

Next Steps

If this resonates, let’s talk.

No commitment required — just a conversation about:

• What Let’s Make Bread could look like
• What the maker community actually needs
• What resources you’d need
• What concerns you’d have

Contact

Founder, Liana Banyan Corporation

• Platform: lianabanyan.com
• Documentation: cephas.lianabanyan.com