INNOVATION #52: THE COMPETITOR WELCOME PROTOCOL
“We Give Them What We Would Want”
Respectful IP Acquisition for the Little Guys
THE PHILOSOPHY
“If you have ever gone to the pet supply store to buy antibiotics for your dog because you can’t afford to take your daughter to the doctor, we might have something in common.”
The little guys who started their own terrain systems, their own platforms, their own dreams—they’re not enemies. They’re us, from a different timeline.
We don’t crush competitors. We invite them in.
And we pay them what we would want to be paid.
THE PROBLEM WE’RE SOLVING
Across the creative economy, there are thousands of small creators who:
- Started something cool
- Built real IP (designs, systems, content)
- Never quite took off
- Are sitting on valuable work that’s gathering dust
- Would love to see their ideas live on
- Need fair compensation for what they built
Traditional acquisition: “We’ll buy you out for pennies, take your IP, and you’ll never see it again.”
Our approach: “Join us. Keep creating. Get paid fairly. See your work thrive.”
THE COMPETITOR WELCOME PACKAGE
Component 1: Founder Level Status
Immediate Recognition
- Founder’s Circle Medallion (physical + NFT)
- Listed in Sacred Texts as contributing inventor
- Credit on all derivative works
- Voting rights in platform governance
Component 2: Quantified Opportunity Cost Compensation
The Formula:
OPPORTUNITY COST PAYMENT = MAX(Minimum Floor, Proven Value)
Where:
- Minimum Floor = Healthy baseline that's advantageous to them
- Proven Value = Quantifiable evidence of their investment
Proven Value Calculation:
| Factor | Measurement | Multiplier |
|---|---|---|
| Time Invested | Documented hours | × $25/hr baseline |
| Money Spent | Receipts, invoices | × 1.5 (risk premium) |
| Revenue Generated | Sales history | × 2.0 (proven market) |
| Community Built | Followers, members | × $1 per engaged user |
| IP Created | Designs, code, content | Appraised value |
Example:
Small Terrain Creator "HexMaster":
├── Time: 500 hours × $25 = $12,500
├── Money: $3,000 spent × 1.5 = $4,500
├── Revenue: $2,000 sales × 2.0 = $4,000
├── Community: 800 followers × $1 = $800
├── IP: 45 STL designs appraised at $5,000
└── TOTAL PROVEN VALUE: $26,800
Minimum Floor: $10,000 (healthy baseline)
PAYMENT: $26,800 (Proven Value wins)
Component 3: Shared IP Structure
They Keep:
- Co-ownership of their contributed IP
- Right to continue using their own designs
- Attribution on all platform uses
- Revenue share from platform sales of their IP
LB Gets:
- License to use IP on platform
- Right to derivative works
- Priority filing rights (LB wins ties)
- Integration into ecosystem
The Tie-Breaker Rule: When both parties have claim to similar IP:
- Check filing dates
- Earlier filer wins exclusive rights
- Later filer gets revenue share
- If same date: 50/50 split
Component 4: MARKS for Opportunity Loss
The Concept: They’re giving up the potential of their independent path. Even if it wasn’t working, it had value as possibility.
MARKS Package:
| Tier | Based On | MARKS Awarded |
|---|---|---|
| Seed | Idea stage, minimal development | 1,000 MARKS |
| Sprout | Working prototype, some sales | 5,000 MARKS |
| Sapling | Established product, community | 15,000 MARKS |
| Tree | Proven revenue, significant following | 50,000 MARKS |
MARKS Benefits:
- Immediate platform currency
- Can be used to back other projects
- Can be used to hire help for continued development
- Cannot be cashed out (legal compliance)
- Equivalent to significant head start on platform
THE WELCOME PROCESS
Step 1: Identification
We Find Them:
- Search Kickstarter for related campaigns (funded and unfunded)
- Search Etsy, Gumroad for small creators
- Search Thingiverse, MyMiniFactory for STL creators
- Monitor Reddit, Discord for community builders
- Accept inbound interest
What We Look For:
- Genuine creative work (not copycats)
- Complementary to our ecosystem
- Creator still engaged (or willing to re-engage)
- Clean IP (they actually own it)
Step 2: Outreach
The Message (template):
Hi [Name],
I’m Jonathan with Liana Banyan. I’ve been following your [project name] and I’m impressed with what you’ve built.
We’re building a cooperative commerce platform where creators keep 83.3% of value. We’re not trying to compete with creators like you—we want to bring you in.
We have a Competitor Welcome Protocol specifically designed to fairly compensate creators who join our ecosystem. This includes:
- Cash/credit compensation based on your proven investment
- Founder status with governance rights
- Shared IP ownership (you keep rights to your work)
- MARKS to give you a head start on the platform
Would you be open to a conversation about what this could look like for [project name]?
No pressure. No tricks. Just one creator to another.
— Jonathan
Step 3: Evaluation
Joint Assessment:
- Creator provides documentation of investment
- We verify claims (receipts, analytics, etc.)
- Both parties agree on valuation
- Structure negotiated (more cash vs. more MARKS, etc.)
Dispute Resolution:
- Third-party appraisal if needed
- Defaults favor the creator (we absorb uncertainty)
- Walk-away option always available
Step 4: Integration
Onboarding:
- IP transferred/licensed to platform
- Creator receives compensation package
- Founder status activated
- IP integrated into ecosystem
- Creator can continue developing (now with LB resources)
Ongoing Relationship:
- Revenue share on all uses of their IP
- Invitation to contribute to new development
- Community recognition
- Path to deeper involvement if desired
SPECIFIC USE CASE: TERRAIN CREATORS
The Landscape
Dozens of small creators have built terrain systems:
- Modular dungeon tiles
- Sci-fi scatter terrain
- Fantasy buildings
- Hex-based map systems
Many launched Kickstarters. Some funded. Most didn’t scale.
Our Offer
To the little terrain creators:
“You built something cool. We want to bring it into HexIsle.
Here’s what we offer:
- Fair payment for your time and investment
- Your designs stay yours (shared ownership)
- Revenue share on every sale through our platform
- Founder status in a growing ecosystem
- Resources to keep creating (if you want)
Your designs could reach thousands of people through our network. You could keep earning from work you’ve already done. And you’d be part of something bigger.”
Integration Path
- STL Library: Their designs join our asset library
- Ghost Items: Their terrain becomes purchasable in HexIsle
- Manufacturing: Distributed nodes can produce their designs
- Revenue: They earn on every unit sold
- Attribution: Full credit in Sacred Texts
THE ECONOMICS
For Us (Liana Banyan)
Costs:
- Opportunity cost payments ($10K-$50K per acquisition)
- MARKS issuance (platform currency, not cash)
- Revenue share (ongoing)
- Integration work
Benefits:
- Instant IP library expansion
- Proven designs (market-tested)
- Built-in communities (their followers)
- Reduced competition
- Goodwill in creator community
- Faster ecosystem growth
For Them (Acquired Creators)
They Receive:
- Fair compensation for past work
- Ongoing revenue from platform sales
- Founder status and governance rights
- Resources to continue creating
- Community and support
- Path to sustainable income
They Give Up:
- Exclusive control of their IP
- Independent brand identity
- Solo decision-making
The Trade: They trade isolation for integration. Struggle for support. Potential for actual.
LEGAL STRUCTURE
IP Transfer Agreement
Key Terms:
- Creator grants non-exclusive license to LB
- Creator retains right to use own IP
- LB gets right to derivatives and sublicensing
- Revenue share terms (typically 50% of IP-specific revenue)
- Attribution requirements
- Term: Perpetual (or matches platform existence)
Filing Priority
The Tie-Breaker Rule:
- All IP registered with filing date
- If dispute arises over similar IP:
- Compare filing dates
- Earlier filer gets priority
- Later filer compensated with revenue share
- If same date: 50/50 split, LB administers
Compensation Agreement
Payment Structure Options:
- Option A: 100% upfront (cash/credits)
- Option B: 50% upfront + 50% over 12 months
- Option C: 25% upfront + enhanced revenue share
- Option D: Mostly MARKS + minimal cash (for believers)
Creator chooses. We accommodate.
THE MORAL ARGUMENT
Why This Matters
Traditional M&A: “We’ll take your stuff and you’ll disappear.”
Our Approach: “We’ll honor your work and you’ll be part of something bigger.”
This isn’t just business strategy. It’s the right thing to do.
These creators:
- Took risks we understand
- Built things we admire
- Deserve respect, not exploitation
- Could be us in a different timeline
The Golden Rule Applied
“We don’t offer something to someone else that we wouldn’t take ourselves.”
Would Jonathan take this deal if he were on the other side?
- Fair payment for 9 years of work? Yes.
- Keep rights to his creations? Yes.
- Ongoing revenue share? Yes.
- Founder status in a real platform? Yes.
- Resources to keep building? Yes.
If we would take it, we can offer it.
CLAIMS FOR INNOVATION #52
Claim 1: Competitor Acquisition Framework
A method of acquiring competitor intellectual property comprising: a) identification of complementary small creators in relevant markets b) quantified valuation based on documented opportunity cost c) minimum floor compensation advantageous to acquired party d) shared IP structure preserving creator rights e) platform currency (MARKS) compensation for opportunity loss
Claim 2: Opportunity Cost Calculation
A system for calculating acquisition compensation comprising: a) time investment multiplied by baseline rate b) monetary investment multiplied by risk premium c) proven revenue multiplied by market validation factor d) community value based on engaged user count e) appraised IP value for creative works f) maximum of calculated value or minimum floor
Claim 3: Shared IP Governance
A method of managing jointly-owned intellectual property comprising: a) co-ownership structure preserving original creator rights b) platform license for derivative works and distribution c) filing date priority for dispute resolution d) revenue sharing based on IP-specific sales e) attribution requirements in all uses
Claim 4: Creator Onboarding Protocol
A method of integrating acquired creators comprising: a) founder status conferral with governance rights b) IP transfer or licensing agreement execution c) compensation package delivery d) platform integration of contributed IP e) ongoing relationship management with revenue sharing
INTEGRATION WITH ECOSYSTEM
Sacred Texts (#51): Acquired IP registered with full genealogy Medallion System (#3): Founder medallions for acquired creators Observatory (#39): Integration progress tracked publicly Bounty Board (#44): Acquisition outreach posted as bounties Answer the Call (#46): Acquired creators join guilds MARKS (#14): Compensation in platform currency
IMMEDIATE TARGETS
Terrain Creators (HexIsle Integration)
- Search: “modular dungeon tiles kickstarter”
- Search: “hex terrain STL”
- Search: “tabletop scatter terrain”
Game Creators (Tereno Integration)
- Search: “indie tabletop game kickstarter failed”
- Search: “solo game designer patreon”
Tool Creators (Platform Integration)
- Search: “creator economy tool startup”
- Search: “indie marketplace platform”
SUCCESS METRICS
| Metric | 90-Day Target |
|---|---|
| Creators contacted | 50 |
| Conversations started | 20 |
| Deals closed | 5 |
| IP assets acquired | 100+ |
| Total compensation paid | $50K-$100K |
| MARKS distributed | 100,000+ |
| Ecosystem value added | $500K+ |
DOCUMENT INFORMATION
Innovation #: 52 Name: The Competitor Welcome Protocol Inventor: Jonathan Ray Jones Date: November 27, 2025 Parents: #9 (Boaz Principle), #3 (Medallion), #14 (MARKS), #51 (Exponential Engine) Claims: 4 Status: DRAFT
THE CLOSING STATEMENT
“The little guys who built cool stuff but never took off—they’re not competition. They’re family we haven’t met yet.
We pay them what we would want to be paid.
Because that’s who we are.”
Innovation #52: The Competitor Welcome Protocol “We give them what we would want.” Liana Banyan Corporation