Reciprocity Economics: A New Model for Platform Commerce
▶ The Problem with Platform Economics Traditional e-commerce platforms create adversarial relationships. Sellers maximize margins, platforms extract fees, buyers distrust prices. What if we inverted that? Traditional e-commerce platforms create adversarial relationships. Sellers maximize margins while hiding costs. Platforms extract fees from both sides. Buyers hunt for deals while distrusting prices. Everyone is playing against everyone else. The result: a race to the bottom where trust is a liability and opacity is a competitive advantage. ...