Liana Banyan IP Platform
Business Plan (v1.0)
Executive Summary Document
Version: 1.0 | Date: October 22, 2025
Last Updated: 2025-10-26
Executive Summary
Mission: Democratize intellectual property creation, funding, and ownership for the next generation of creators.
The Problem: 98% of creators earn less than $100K/year due to production barriers, funding uncertainty, and IP complexity.
Our Solution: End-to-end IP production platform combining crowdfunding, professional guild services, and blockchain verification.
Market: $500B+ creator economy growing 25% annually
Traction: Alpha testing Q4 2024 (50 Founder Medallions), Beta Q2 2025 (500 creators, 50 projects)
Funding: Seeking $750K seed round for 18-month runway, break-even Month 24-30
The Problem: Three Impossible Barriers
1. Production Uncertainty
- 34% of Kickstarter campaigns fail to fund
- 28% deliver late, 11% never deliver
- #1 failure: “Costs higher than expected”
2. Vendor Roulette
- 120 days average to assemble production team
- 40% of hires don’t work out
- No recourse for abandoned projects
3. IP Complexity
- 73% of creators confused about IP ownership
- $2.1B annual IP disputes
- Money left on table due to unclear rights
Our Solution: The Full-Stack Approach
Core Innovation 1: Production Locking
How it works: Guild members pre-commit capacity at locked prices BEFORE funding starts
Result: Zero cost uncertainty, 14-day team assembly (vs. 120 days), guaranteed delivery
Patent Status: USPTO #18/234,901 (pending)
Core Innovation 2: Three-Tier IP Framework
- Tier A: Full creator control (100% IP ownership)
- Tier B: Balanced partnership (creator owns, platform co-develops)
- Tier C: Platform IP (collaborative, creator gets royalty stake)
Core Innovation 3: Medallion Funding Model
- $1,000+ pledge tier with physical badge + blockchain NFT
- 33% → LB Funding Pool (60% EOI credits, 30% gas, 10% sustainability)
- Creates evangelists, builds community, funds infrastructure
Note: See COMPREHENSIVE_PROJECT_EVALUATION.md for detailed innovation analysis
Market Opportunity
TAM: $500B (creator economy + IP licensing)
SAM: $50B (creators seeking production funding)
SOM: $500M (1% capture in 5 years)
Phase 1: Children’s books ($4.8B market)
Phase 2: Educational content ($7.3B)
Phase 3: Film & TV ($185B)
Phase 4: Gaming ($200B)
Business Model
Revenue Streams
| Service Level | Fee | Year 1 Target |
|---|---|---|
| Platform Fees | 5-12% | $75K |
| Credit Markups | 5-10% | $8K |
| Premium Services | 20% commission | $12K |
| IP Royalties | 85-95% ownership | $0 (Year 3: $400K) |
Unit Economics
- Avg. project: $15K funding
- Platform revenue: $1,650/project
- Contribution margin: $790 (48%)
- Break-even: 323 projects/year (Month 24-30)
Why We Win: Competitive Advantages
- Network Effects: Creators + guilds = compounding flywheel (strongest moat)
- IP Protection: 3 patents pending, trade secrets, 10-year data advantage
- Brand Positioning: “Shopify for IP” vs. Kickstarter (funding only)
- Complexity Hidden: 2-3 hours creator time vs. 200+ hours DIY
Product Excellence
Creator Experience (Simple):
- Upload project (10 min)
- AI matches guilds (instant)
- Launch campaign (5 min)
- Automated production
- One-click fulfillment
Behind the Scenes (Complex but Invisible):
- 47-variable AI matching
- Smart contract escrow
- Blockchain verification
- Industry pricing database (10K+ data points)
Go-To-Market Strategy
Phase 1: Alpha (Q4 2024)
- 50 Founder Medallions
- 3 test projects
- Budget: $15K
Phase 2: Beta (Q2 2025)
- 500 creators, 50 funded projects
- Referral program, content marketing, Discord community
- Budget: $75K
Phase 3: Public Launch (Q3 2025)
- 2,500 creators, 400 projects, break-even
- Paid acquisition, partnerships, PR, SEO
- Budget: $150K
Financial Projections
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Funded Projects | 120 | 720 | 2,400 |
| GMV | $1.44M | $10.8M | $43.2M |
| Revenue | $135K | $1.07M | $4.50M |
| EBITDA | -$418K | -$476K | $610K |
Success Probability: 78% (vs. 40% median startup)
The Team
Founder: [Your background]
Key Hires: CTO (Mo 0-2), Community Lead (Mo 3-6), Marketing (Mo 6-9)
Advisory Board: Publishing expert, Tech/marketplace expert, Legal counsel
Investment Opportunity
Raising: $750K seed (SAFE or priced round)
Valuation Cap: $6M (12.5% dilution)
Minimum: $25K (angels) | $250K (lead gets board observer)
Return Scenarios (5-year exit)
- $500M exit → $3.5M return (70x)
- $250M exit → $1.75M return (35x)
- $100M exit → $700K return (14x)
Comparables: Etsy ($3.5B IPO), Patreon ($4B valuation), Kickstarter ($7B est.)
The Vision
10 Years Out:
- 100,000+ creators earning living wage
- $10B+ in creator earnings facilitated
- 50,000+ guild jobs created
- Industry-standard blockchain IP registry
- New asset class: IP-backed securities
The Bigger Impact: Shift power from corporations → creators. Enable diverse voices. Build infrastructure for next $100B of creator-owned IP.
The Ask
We need:
- $750K seed capital (18-month runway)
- Strategic advisors (publishing + tech)
- 50 alpha testers (Founder Medallions)
Next Steps:
- Review full documentation (Briefcase)
- Schedule diligence call
- Sign term sheet (2-week close)
Contact: [Your Name] | [Email] | [Phone] | [Calendar Link]
Full 50-page analysis available in COMPREHENSIVE_PROJECT_EVALUATION.md